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What can Graffiti do for your business?
Graffiti art can be incorporated into advertising campaigns in the interest of getting through to jaded demographics that are used to ignoring most conventional sales pitches. Large companies like Nike, Nokia and Sony have used graffiti into some of their campaigns in recent years.
This type of advertising can attract the attention of the modern on-the-go urban consumer who has seen it all and needs to be blown away by something that appears off-the-cuff in order to become interested.
Smaller businesses can also benefit from this type of advertising or company design, it can promote the business it represents as slick, in touch and unique. Effective application of this form of advertising simply entails using it to generate complicity with your demographic, as opposed to alienation and hostility arising from an attempt to masquerade marketing as genuine street art.
Using graffiti art in company design can be especially effective online. The form transfers easily to the web, bringing its counter-cultural credibility along with it without any of the implied guerrilla authenticity of art that’s actually ON the streets.
Typographic
Typography is the art and technique of arranging type glyphs. Type glyphs are arranged and modified using a variety of illustration technique. The arrangement of type involves a selection of typefaces, point size, line length, line spacing...like a type of font used in graffiti art.
Characters
Graffiti characters are cartoon-like depiction of people drawn onto different surfaces. These can be used as a mascot or a character that represents a brand in a drawing, television commercial or print commercial instead of using a person.
Landscape
Landscape/Murals are large artworks, that we can apply directly to a walls, cielings or even floors.
Concept
Graffiti concept are any ready drawings that can be used to conceptualise ideas for a project or campaign.
